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2016 Goals for Boat Dealers: Put Live Chat on the Website

January 26, 2016 - 11:42 pm

2016 Checklist for Boat DealersFor boat dealers taking a look at their final numbers for 2015 and looking for ways to boost boat sales in the new year, adding quality managed chat to the website is a must. Like a well-trained showroom receptionist, the operators at BoatChat are very skilled at helping website boat shoppers and generating accurate lead information. BoatChat can help marine dealerships increase their website leads 40 to 60 percent or more – and website leads typically close at the highest rate and with the greatest profit margins.

After about two million live chat conversations, the BoatChat team has sharpened every single facet of the customer-facing software interface, operator chat software console, and chat conversation processes. Each one of those elements has dozens of critical pieces, and each is critical to a successful live chat experience.

Customer-facing chat software elements include the website chat icons (including the proactive popup), as well as the actual chat window itself. BoatChat developers have meticulously tested each of these components over the past decade on both desktop and mobile devices to maximize the customer experience and generate as many boat sales leads as possible.

Of the many features that make up the BoatChat operator chat console, there are several that are critical. These include operators being able to see what the shopper is saying while they type, hundreds of pre-written responses that have been critically tested to give shoppers a great experience and generate leads, as well as an ability for supervisors to view operator chat conversations in real-time and ‘whisper’ suggestions digitally or even take over a chat conversation, as well as many others.

Even the best website elements and most advanced chat operator console are mere tools in a box without well-trained people to handle the conversations. BoatChat operators are extensively trained for 40 days before going live, have an average of more than four years of chat experience (some have eight years), and receive regular reviews on 19 different performance measures.

Each year boat dealers continue to seek every edge in the market to increase boat sales, and digital marketing continues to play a bigger part in that strategy. Along with SEO and SEM, website live chat from BoatChat is one of the most important website lead tools.
Call or chat today for more information and to schedule a brief online demonstration.

 

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