When sales are flat, boat dealers need to find ways to maintain revenue and stay afloat. That means engaging with shoppers and convincing them to do business with your marine dealership at a time when many people are just not buying.
Here is how live chat can help:
Offer More and Better Opportunities on Your Website
Savvy boat dealers already know the benefits of adding live chat to their websites. But when the budget gets tight, live chat is usually one of the first tools dealers want to remove from their websites. That is a mistake, because live chat allows dealers to:
- Cut costs.
Chat conversations allow boat dealers to better engage with shoppers, and open additional lines of communication.
- Increase leads and sales.
With properly trained live chat operators, your chats will lead to more appointments set, and more boats sold.
- Keep shoppers focused on your business.
Reduce your website’s bounce rate with live chat by engaging with customers before they leave your website to go to a competitor’s site.
Consider having a qualified managed chat provider deal with the shoppers on your website. That will enable your staff to spend more time with in-store customers and increase sales volume. Experience and expertise are key factors in choosing the right managed chat solution.
Enhance Your Other Digital Marketing Efforts
Boat buyers aren’t limiting themselves to one device or source of information. When sales at your dealership are not so good, you cannot afford to be limited to one source of lead generation.
Integrate live chat into your digital marketing strategy and have conversations with online shoppers across several different channels. Innovative chat providers like BoatChat.com deliver chat solutions that work across multiple communication channels including SMS text messaging and Facebook Messenger.
BoatChat’s live chat software now integrates with Facebook Messenger. Whether your marketing efforts on the social platform are organic or paid through Facebook Ads, you can integrate live chat into your social media strategy.
Buying a boat is a major decision for most people. Boat buyers need to be assured that they are making the right purchasing decision, and from the right dealership.
Each customer will have their own unique wants and needs when purchasing a boat. Use live chat to provide a dynamic, human-to-human interaction to meet the needs of your customers. Your customers will be confident they are making the right choice.
Ready to get more from your dealership’s website with live chat?
Contact us here, call 1-800-601-0682, or send us a message on Facebook for more info!