BoatChat helps sell boats to millennials

July 5, 2017 - 1:07 pm

One-third of millennials have disposable income available for a boat

BoatChat is ideal for boat dealer websites to communicate with millennial shoppers.

BoatChat is ideal for boat dealer websites to communicate with millennial shoppers.

A Boating Industry article documents millennial financial strength and estimates about 35 percent that age group has enough disposable income for a boat. As they migrate toward a watercraft purchase and land on your website, is it ready? Is it fast and responsive, is it easy to navigate, does it have live chat? That’s right, live chat. The next generation of boaters is used to extensive messaging on their mobile devices, tablets, and computers, and BoatChat is the ideal tool to connect with them. In fact, according to Forbes, 87 percent of millennials use two and three tech devices on a daily basis.

Software Advice study shows millennials prefer chat over phone

Software Advice study shows millennials prefer chat over phone

A Software Advice study shows more than half of respondents age 18 to 34 preferred chat over the phone, compared to slightly more than one-fourth who are 35 and older. So if you want millennials to connect with your company and your product, it’s a good idea to help them connect with communication channels they prefer, like BoatChat live chat software and support.

Millennials and other age groups prefer live chat for the convenience

Millennials and other age groups prefer live chat for the convenience. Graphic: Software Advice

Millennial spending power to grow

The Boating Industry article notes that many millennials are hampered financially by student loans. But as they increase their incomes and pay down these debts, their buying power will increase dramatically. To connect with the next generation of buyers, boat dealers need to embrace the technologies with which shoppers prefer to connect. BoatChat is one important key to that connection.

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