Adding live chat with SMS text messaging capabilities to a boat dealer website boosts sales. But the technology can – and should – extend far beyond the website. Years of science have helped BoatChat become the primary managed chat and text provider for the watersports industry. Part of that experience means we know there is a broader potential for these powerful tools.
Don’t forget chat in other marketing channels
Chat on its own is a compelling tool, and our TextUs! product you actually have a phone number with which shoppers can contact the store directly through SMS any time. Here are a few additional marketing channels to deploy chat and text:
- Broadcast media – don’t forget to tell viewers and listeners they can chat or text your company 24 hours a day (as appropriate)
- Direct mail – newsletters and mail pieces should have either a chat bubble or text number to invite shoppers to start a conversation
- Lot inventory – (this includes dealership doorways) it’s proven that putting a ‘text us’ phone number on inventory can boost leads. If they can chat with your store, be sure to note that with the hours and website on the door.
- Social media – frequently include links in Facebook, Twitter, and Instagram posts reminding boat and marina shoppers that chat and text communication is available
- Email marketing – newsletters and everyday email messages should include links to text and chat with the store around the clock (as appropriate)
These options are key to extending the reach of chat and text technology. One final reminder is to be sure chat and text icons are on ALL websites and microsites. As more and more boat dealers develop a comprehensive digital marketing plan, including chat and text on the website and extending the reach as much as possible become paramount.