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How the NFL draft is like your boat dealer website

April 30, 2016 - 1:03 am

A comprehensive digital marketing plan with live chat is a must

Choosing broad array of NFL Draft rookies is like a comprehensive boat dealer website marketing strategy

Choosing broad array of NFL Draft rookies is like a comprehensive boat dealer website marketing strategy (Photo NFL.com)

You may think there is no relationship between live chat or marine dealer websites and the NFL Draft, and you’d be right. But there are actually some significant similarities. As we watched the draft progress, it became obvious that though the first two spots went to quarterbacks, the majority of first-round NFL Draft picks pretty much covered the field, from offensive and defensive lines, as well as the defensive backfield.

Cal quarterback, Jared Goff  went to the now-Los Angeles Rams in the first slot, and the Philadelphia Eagles grabbed North Dakota State quarterback Carson Wentz next. Aside from a running back picked fourth and wide receivers picked 15th and 21st, the rest of the selections were spread throughout the offense and defense. So even though quarterbacks, running backs, and wide receivers in the glamour positions get the bulk of the glory (and money), teams recognize it takes a full complement of players to be successful.

2016 NFL Draft proves a comprehensive plan is a must - even with live chat

2016 NFL Draft proves a comprehensive plan is a must – even with live chat

And so it is with your dealership website. The website may be your crown jewel, but a it takes number of pieces in place for your digital marketing strategy to sell more boats. That includes SEO, pay per click advertising, social media, and (our favorite) BoatChat managed chat to maximize the leads from website visitors.

Every element of the BoatChat software and process design has been scientifically engineered and tested to boost website lead counts 50 to 60 percent or more. That means a website that currently generates 150 to 200 leads a month can net 225 to 300 or more. Back your closing ratio into that and you can see how that incremental boost can add thousands of dollars monthly in gross profit to your bottom line.

With industry-leading technology like SignalR and the fastest page-load speeds, combined with well-trained operators available around the clock, BoatChat is the quickest way for marine dealers boost the lead count from your site. Internet shoppers like live chat because it offers an instant connection to the dealership without getting on the phone or fear of submitting their information into a black hole. And with mobile traffic blowing past 50 to 60 percent across North America, having website chat available is paramount. Call, text, or chat today to schedule a quick web demo.

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