{"version":"1.0","provider_name":"BoatChat","provider_url":"https:\/\/www.boatchat.com\/blog","author_name":"Nick","author_url":"https:\/\/www.boatchat.com\/blog\/author\/nick3ker\/","title":"Second Wake Strategy: Turn Every Boat Buyer Into Your Next Customer","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"qXX3UXYUzW\"><a href=\"https:\/\/www.boatchat.com\/blog\/chat-best-practices\/second-wake-strategy\/\">The \u201cSecond Wake\u201d Strategy: Turning Every Boat Buyer Into Your Next Customer<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.boatchat.com\/blog\/chat-best-practices\/second-wake-strategy\/embed\/#?secret=qXX3UXYUzW\" width=\"600\" height=\"338\" title=\"&#8220;The \u201cSecond Wake\u201d Strategy: Turning Every Boat Buyer Into Your Next Customer&#8221; &#8212; BoatChat\" data-secret=\"qXX3UXYUzW\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.boatchat.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2026\/03\/sell-more-earn-referrals.jpg","thumbnail_width":1024,"thumbnail_height":1237,"description":"Most boat dealers focus heavily on the first sale. But the real opportunity happens after the deal is done. Welcome to the Second Wake Strategy,\u00a0where one boat sale creates years of additional revenue, referrals, and repeat buyers. BoatChat is the engine that keeps that wake moving."}