{"id":3944,"date":"2016-08-16T15:06:18","date_gmt":"2016-08-16T19:06:18","guid":{"rendered":"https:\/\/www.boatchat.com\/blog\/?p=3944"},"modified":"2022-08-10T12:35:18","modified_gmt":"2022-08-10T16:35:18","slug":"iconic-brands-return","status":"publish","type":"post","link":"https:\/\/www.boatchat.com\/blog\/lead-generation\/iconic-brands-return\/","title":{"rendered":"Donzi, Baja, Fountain Brands Return &#8211; Use Live Chat To Talk To Shoppers About Them!"},"content":{"rendered":"<div style=\"text-align: center;\">\n<dl id=\"attachment_3946\">\n<dt><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2016\/08\/Fountain-47-lightning.jpg\" alt=\"Website chat from BoatChat is an ideal way to engage boaters shopping for a Fountain 47 Lightning\" width=\"720\" height=\"313\" \/><\/dt>\n<dd>Website chat from BoatChat is an ideal way to engage boaters shopping for a Fountain 47 Lightning<\/dd>\n<\/dl>\n<\/div>\n<div style=\"font-size: 118%;\">\n<p>Boat dealers looking to sell these iconic brands being relaunched should remember the importance of website chat. Boating Industry <a href=\"http:\/\/boatingindustry.com\/news\/2016\/08\/11\/iconic-marine-group-relaunching-several-boat-brands\/\">reported last week<\/a> that North Carolina-based <a href=\"http:\/\/www.IconicMarineGroup.com\" target=\"_blank\" rel=\"noopener\">Iconic Marine Group <\/a>is investing heavily to relaunch Donzi \/ Donzi Classic, Baja Marine, and Fountain Powerboats, as well as the Pro-Line brand. With the addition of Bank of the West as their wholesale financial source, these boats can\u2019t be far from showrooms.<\/p>\n<p>That\u2019s where website chat comes into play. The rebirth of these legendary brands is already attracting interest in social media. At its core, chat is an engagement tool that helps dealers better connect with boat or yacht shoppers who are on their website. Without it, boat dealer websites are merely a static brochure with an inventory list and (hopefully) a contact form that isn\u2019t too difficult to find and complete.<\/p>\n<h2>\u201cThe purpose of website chat is to generate quality lead information\u201d<\/h2>\n<div id=\"attachment_3945\" style=\"width: 230px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3945\" class=\"wp-image-3945\" src=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2016\/08\/Donzi-43-ZR-2.jpg\" alt=\"Donzi 43 ZR\" width=\"220\" height=\"301\" srcset=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2016\/08\/Donzi-43-ZR-2.jpg 309w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2016\/08\/Donzi-43-ZR-2-219x300.jpg 219w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><p id=\"caption-attachment-3945\" class=\"wp-caption-text\">Dealers adding the Donzi 43 ZR to their inventory need website chat to connect with internet boat shoppers<\/p><\/div>\n<div style=\"padding-bottom: 20px;\">\n<p>Nobody woke up this morning planning to have a <a href=\"https:\/\/www.boatchat.com\/blog\/lead-generation\/why-live-chat-works-with-boatchat\/\">live chat on a boat dealer website<\/a>, any more than someone walked on your lot\u00a0HOPING someone would walk up and ask what they want. But both activities get a shopper into the sales process and closer to putting a boat on their lift.<\/p>\n<p>The purpose of chat isn\u2019t to sell a boat on the website. The purpose of website chat is to generate quality lead information so a salesperson can follow up. Giving a shopper more information, helping them find information on the website and request a service appointment are all collateral benefits, but the first goal is to generate a lead.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"clear fix\"><\/div>\n<\/div>\n<h3 class=\"clear fix\">\u00a0To generate a boat sales lead effectively here are four fundamentals with chat that dealers should remember:<\/h3>\n<div style=\"font-size: 118%;\">\n<ul>\n<li>Use a chat product that is optimized for mobile websites<\/li>\n<li>Answer a chat request within 10 seconds (or have a live chat company like BoatChat handle on your behalf)<\/li>\n<li>Act as an online operator, provide basic assistance, and ASK for contact information<\/li>\n<li>Respond to ALL leads that come into the dealership within minutes \u2013 not hours or days (some never respond)<\/li>\n<\/ul>\n<p>Anyone who loves boats has to be cheering for the relaunch of the Donzi, Baja Marine, Fountain Powerboats, and Pro-Line boat brands. And dealers who want to sell them need to be sure their digital marketing is ready for this influx of business. Quality website chat from BoatChat should be one of the first things on that list.<\/p>\n<p><strong>Call, text, or chat today to schedule your quick web demo.<\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>North Carolina-based Iconic Marine Group is investing heavily to relaunch Donzi \/ Donzi Classic, Baja Marine, and Fountain Powerboats, as well as the Pro-Line brand. Dealers looking to sell these iconic brands should consider the opportunities of website chat.<\/p>\n","protected":false},"author":2,"featured_media":3946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,24],"tags":[259,256,257,260,258],"class_list":["post-3944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boating-news","category-lead-generation","tag-baja","tag-donzi","tag-fountain","tag-iconic-marine-group","tag-pro-line"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Donzi, Baja, Fountain Brands Return - Chat With Shoppers About Them!<\/title>\n<meta name=\"description\" content=\"Boat dealers looking to sell these iconic brands being re-launched should consider the opportunities of website chat to connect with online boat shoppers\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boatchat.com\/blog\/lead-generation\/iconic-brands-return\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donzi, Baja, Fountain Brands Return to Marine Industry - Chat With Shoppers About Them!\" \/>\n<meta property=\"og:description\" content=\"North Carolina-based Iconic Marine Group is investing heavily to relaunch Donzi \/ Donzi Classic, Baja Marine, and Fountain Powerboats, as well as the Pro-Line brand. 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