{"id":4091,"date":"2017-01-02T22:02:37","date_gmt":"2017-01-03T03:02:37","guid":{"rendered":"https:\/\/www.boatchat.com\/blog\/?p=4091"},"modified":"2022-08-10T12:36:19","modified_gmt":"2022-08-10T16:36:19","slug":"marketing-channels-connected-text-chat","status":"publish","type":"post","link":"https:\/\/www.boatchat.com\/blog\/chat-best-practices\/marketing-channels-connected-text-chat\/","title":{"rendered":"All marketing channels should be connected with text and chat"},"content":{"rendered":"<div id=\"attachment_4092\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4092\" class=\"wp-image-4092\" src=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/01\/linking-chat-and-text-boatchat-300x286.jpg\" alt=\"Link all marketing with live chat and text messaging\" width=\"700\" height=\"668\" srcset=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/01\/linking-chat-and-text-boatchat-300x286.jpg 300w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/01\/linking-chat-and-text-boatchat-640x611.jpg 640w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/01\/linking-chat-and-text-boatchat-460x439.jpg 460w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/01\/linking-chat-and-text-boatchat.jpg 750w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><p id=\"caption-attachment-4092\" class=\"wp-caption-text\"><em><strong>Link all marketing with live chat and SMS text<\/strong><\/em><\/p><\/div>\n<p>Adding live chat with <a href=\"https:\/\/www.boatchat.com\/blog\/boatchat-news\/boatchat-adds-sms-text-website-chat\/\">SMS\u00a0text messaging capabilities<\/a> to a boat dealer website boosts sales. But the technology can \u2013 and should \u2013 extend far beyond the website. Years of science have helped BoatChat become the primary <a href=\"https:\/\/www.boatchat.com\/blog\/\">managed chat and text provider<\/a> for the watersports industry. Part of that experience means we know there is a broader potential for these powerful tools.<\/p>\n<h3>Don&#8217;t forget chat in other marketing channels<\/h3>\n<p>Chat on its own is a compelling tool, and our TextUs! product you actually have a phone number with which shoppers can contact the store directly through SMS any time. Here are a few additional marketing channels to deploy chat and text:<\/p>\n<ul>\n<li><strong>Broadcast media<\/strong> \u2013 don\u2019t forget to tell viewers and listeners they can chat or text your company 24 hours a day (as appropriate)<\/li>\n<li><strong>Direct mail<\/strong> \u2013 newsletters and mail pieces should have either a chat bubble or text number to invite shoppers to start a conversation<\/li>\n<li><strong>Lot inventory<\/strong> \u2013 (this includes dealership doorways) it\u2019s proven that putting a \u2018text us\u2019 phone number on inventory can boost leads. If they can chat with your store, be sure to note that with the hours and website on the door.<\/li>\n<li><strong>Social media<\/strong> \u2013 frequently include links in <a href=\"https:\/\/www.facebook.com\/BoatDealerChat\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/boatchat1\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, and Instagram posts reminding boat and marina shoppers that chat and text communication is available<\/li>\n<li><strong>Email marketing<\/strong> \u2013 newsletters and everyday email messages should include links to text and chat with the store around the clock (as appropriate)<\/li>\n<\/ul>\n<p>These options are key to extending the reach of chat and text technology. One final reminder is to be sure chat and text icons are on ALL websites and microsites. As more and more boat dealers develop a comprehensive digital marketing plan, including chat and text on the website and extending the reach as much as possible become paramount.<\/p>\n<h3 style=\"text-align: center;\">Call, chat, or text us today to schedule a quick demo.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Adding live chat with SMS text messaging capabilities to a boat dealer website boosts sales. But the technology can \u2013 and should \u2013 extend far beyond the website.<\/p>\n","protected":false},"author":2,"featured_media":4092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[283,276,284,282,261],"class_list":["post-4091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chat-best-practices","tag-boat-inventory","tag-direct-mail","tag-email-marketing","tag-facebook","tag-sms-text-messaging"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All marketing channels should be connected with SMS text and chat<\/title>\n<meta name=\"description\" content=\"Live chat and text can help generate leads not only on dealer websites. All marketing channels should include links and phone numbers for text and chat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.boatchat.com\/blog\/chat-best-practices\/marketing-channels-connected-text-chat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All marketing channels should be connected with SMS text and chat\" \/>\n<meta property=\"og:description\" content=\"Live chat and text can help generate leads not only on dealer websites. 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