{"id":4173,"date":"2017-02-24T22:34:17","date_gmt":"2017-02-25T03:34:17","guid":{"rendered":"https:\/\/www.boatchat.com\/blog\/?p=4173"},"modified":"2022-08-11T00:07:30","modified_gmt":"2022-08-11T04:07:30","slug":"website-experts-say-live-chat-must","status":"publish","type":"post","link":"https:\/\/www.boatchat.com\/blog\/news\/website-experts-say-live-chat-must\/","title":{"rendered":"Website experts say live chat is a must-have"},"content":{"rendered":"<div id=\"attachment_4177\" style=\"width: 430px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4177\" class=\"wp-image-4177\" src=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/chalkboard-livechat-300x228.jpg\" alt=\"24 hour Live chat on boat dealer websites is key to increasing sales\" width=\"420\" height=\"319\" srcset=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/chalkboard-livechat-300x228.jpg 300w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/chalkboard-livechat-460x349.jpg 460w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/chalkboard-livechat.jpg 499w\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" \/><p id=\"caption-attachment-4177\" class=\"wp-caption-text\"><em><strong>24\/7 live chat on boat dealer websites is key to increasing sales<\/strong><\/em><\/p><\/div>\n<p>We&#8217;ve been using the internet for e-commerce for 20 years now. Everyone knows that having a quality website is a must. But there are a lot critical pieces that boat dealers must have to sell boats online.<br \/>\nPCG Consulting outlines several of these key technologies in the 2016 edition of their book, <a href=\"http:\/\/www.pcgcompanies.com\/books\/\" target=\"_blank\" rel=\"noopener\"><strong><em>Mastering Automotive Digital Marketing<\/em><\/strong><\/a>, by Brian F. Pasch. This is the textbook Northwood University uses in their curriculum. These tools are called &#8216;Tier 1&#8217; investments, and they include:<\/p>\n<ul>\n<li>A responsive website with inventory displayed<\/li>\n<li>Inventory photos<\/li>\n<li>Display page enhancement tools<\/li>\n<li>Updated website content and landing pages<\/li>\n<li>Website heat mapping<\/li>\n<li>Dynamic call tracking<\/li>\n<li>24&#215;7 managed chat<\/li>\n<li>Call monitoring and alerts<\/li>\n<li>Equity mining<\/li>\n<li>Online videos<\/li>\n<\/ul>\n<p>&#8220;With chat in place&#8230;dealers are also able to collect valuable contact information without waiting for a lead form to be completed,&#8221; Pasch writes.<\/p>\n<h2>Chat on boat dealer websites<\/h2>\n<div id=\"attachment_4182\" style=\"width: 310px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4182\" class=\"size-medium wp-image-4182\" src=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/pcg-digital-marketing-book-300x300.jpg\" alt=\"Live chat discussed in Automotive Digital Marketing Book by Brian F. Pasch\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/pcg-digital-marketing-book-300x300.jpg 300w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/pcg-digital-marketing-book-150x150.jpg 150w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/pcg-digital-marketing-book.jpg 500w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/pcg-digital-marketing-book-460x460.jpg 460w, https:\/\/www.boatchat.com\/blog\/wp-content\/uploads\/2017\/02\/pcg-digital-marketing-book-42x42.jpg 42w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-4182\" class=\"wp-caption-text\">Live chat discussed in Automotive Digital Marketing Book by Brian F. Pasch<\/p><\/div>\n<p>Each Tier 1 investment demands careful consideration, but an easy choice is <a href=\"https:\/\/www.boatchat.com\/managed-chat\/\">BoatChat to handle live chat<\/a> for dealers around the clock. Our team has nearly a decade of experience on the leading edge of the tech industry developing chat software and processes that generate a notable lead boost on dealer websites.<br \/>\nDealer websites are open to shoppers around the clock, and chat operators act as a virtual operator. They can help shoppers with key information, including hours, online inventory, and key dealer contacts. They can also help visitors navigate the website and find key pages like credit applications.<\/p>\n<p>When chat operators serve online customers with basic information, they have a great chance of collecting quality contact information. Chat leads typically close at the same rate as website form leads, so dealers can generally expect an increase of sales from their website of 40 or 50 percent or more. Call, chat, or text us today to schedule a quick demo.<\/p>\n<p>PCG Consulting has a wealth of digital marketing resources that can be found <a href=\"http:\/\/www.pcgcompanies.com\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knows that having a quality website is a must. But there are a lot critical pieces that boat dealers must have to sell boats online.<\/p>\n","protected":false},"author":2,"featured_media":4177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[304,234],"class_list":["post-4173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brian-pasch","tag-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website experts say live chat is a must-have<\/title>\n<meta name=\"description\" content=\"Everyone knows that having a quality website is a must. 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