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Reasons to Choose BoatChat

Chat software and services for marine dealers

When choosing an online chat system, there are many options available. Let’s go over some of the things that we do that most of the other chat service and software providers do, as well as the things that make BoatChat unique and the best chat solutions for your marine dealership website.

BoatChat is Driven by Data, Guided by Science

Testing. Testing. Testing.

The main reason that BoatChat outperforms every competitor in the marine sales industry is because we are guided by science. We diligently track the finest details that make a difference. For example, the names and faces shown to your customers in the chat interface can greatly influence both the number of chats, and even the quality of the conversations that occur.

No “fluff”. All of our innovations are offered to our clients not because they will be easy to pitch to new clients, but because they work. We believe in being in a constant state of improvement as a company, as a service, and as your partner.

Our Goals Are Aligned with Yours

Vendors in every industry make decisions based primarily on their bottom line. That’s business. It works.

An example of this is “passive” chat. Why do some chat providers offer a product that is clearly not designed to get more chats? The claim is that a dealer would not want chat to distract customers from other available forms of lead generation. But the truth is that it just costs them less to manage fewer chats for a dealership.

BoatChat takes a different approach. We know that profits are important, but they are not what guides our product development or delivery of features. Increased revenues are a result of providing the best chat system in the industry. Everything we do is intended increase leads and sales for the dealership. In fact, our operators are graded on their performance, and bonuses are based on their ability to generate more leads. Their success is your success. Your success is our success. There is no need for compromise when our goals are aligned with yours.

We Increase Leads, We Don’t Replace Them

There are two paths down which a chat service can go. Option A: get more leads to justify the service no matter how this is accomplished. This often results in the “cannibalization” of leads that would normally have filled out a form or called the dealership anyway.

At BoatChat, we believe in Option B: increase leads by proactively targeting people who would not have filled out a lead form or called the dealership otherwise. This is accomplished through a true understanding of visitor behavioral targeting which drives every aspect of our proven proactive chat solution. We are the resource your customers deserve and, as a result, we’re able to generate leads you would normally not have received.

More About BoatChat:

  • Solutions to fit your needs. From self-serve chat software to fully-managed chat support services, we have you covered. We pioneered the concept of backup support which fills in the gaps when your team is unavailable.
  • When your customers want detailed information, it’s right at your fingertips.
  • 24/7 support. We aren’t just there for your customers at any hour of the day or night. We’re here for you as well.
  • Comprehensive integration. It’s as if we are part of your staff. We start with the most thorough setup process in the industry so that we have all of the information that your customers expect.
  • BoatChat is the only website chat solution that was built specifically to serve the unique needs of the marine sales industry.
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