Live chat on your dealership website is not just more “bells & whistles”… at least it shouldn’t be. At BoatChat, we use cutting-edge chat technology designed to guide your customers through the first steps of buying a boat. BoatChat is more than just software and a widget. Our software and support services are constantly evolving. The same way your business’ online, in-person, and phone sales processes should always be improving; our chat technology keeps getting smarter, and the people behind it are constantly learning how to better deliver the best chat service available to marine dealerships.
For most boat dealers, getting traffic to the website is just the beginning. Converting those visitors into boat sales can be challenging because of the “get it now” mentality of today’s consumers. At BoatChat we’ve perfected the art of generating high-quality leads from your marine dealership website by staying ahead of emerging trends in consumer communication preferences. BoatChat is data-driven – non-stop testing helps us to improve the software and our processes to give your website the best opportunity to turn website visitors into real, qualified leads.
The major difference between the way BoatChat handles online chat and other website chat systems is that our strategy is all about generating new leads rather than recycling existing contacts. Our proactive design encourages with visitors who would not normally contact the dealership to chat with us. This is why the number of overall sales increases for BoatChat clients. We aren’t replacing existing leads. BoatChat brings your site to life and makes a connection with visitors who otherwise would have drifted away.
Some shoppers do their watercraft research during business hours, but many do not. Unless you have the luxury of a 24-hour phone operator able to answer any and all questions, you should have trained live staff available to work with your customers at any time of day – even when the dealership is closed. The choice many boat buyers make between you and your competitor comes down to availability – who has the right answers right now. People who engage in website chats want information now and are more likely to become a quick sale. Website visitors become frustrated when they click to chat and no one is there to respond intelligently. You only get one chance to make a first impression.
First and foremost, live chat should help your site’s visitors get the information they need. People starting a conversation often need an answer to simple questions like “when can I drop off my boat for service?” Questions often come in late at night or early in the morning when there is nobody to answer the phone. BoatChat’s trained staff is capable of handling your customers’ questions – whether they want to know the specs of a particular vessel or if they just want to know what time you open.