Every where you look, digital marketers are talking about how “engaging with users” is the key to better conversion rates. That’s marketing-speak for, “if you talk to people, you will sell more”. What better way could there be to talk to your marine dealership website’s visitors than to do it directly with live chat software from BoatChat? Despite how useful it can be to have live chat on your boat dealershipt website to help you connect with your customers, there are many dealers who do not have any way to interact with website visitors directly – only contact forms. When asked why not, people who don’t have any type of chat available on their website often say they are focusing on the latest trends like social media instead. Using social media to interact with customers online is a great thing, but it doesn’t do the same things as live chat. It isn’t a binary either/or choice. Also, selling through social media is not “instant”. You still have to get customers to follow you or give you their profiles so you can follow them – so the instant engagement that you get with live chat is just not going to happen on Twitter or Facebook. Emerging technologies in online marketing are rolling out and being hyped like crazy everywhere you look; so it is easy to understand why people feel it is only important to chase the latest “in” thing.
Providing a personalized, helpful and informative experience for your customers will always be the right thing, right now.
BoatChat provides you with an excellent way to give your website users what they want, and that means you’ll get what you want – more leads and sales.
Plain and simple: Live Chat = Better Engagement = Selling More Boats
A live chat solution from BoatChat will help you sell more. Where it stops being simple is how you use chat. Here are a few ways to take advantage of what live chat can do for your online business:
24 Hour Service
Trained and knowledgeable people should be operating the chat system at all times – not just during normal business hours.
People Like People More Than Machines
The whole point of live chat is to provide real human help to your website’s visitors. Using generic robotic greetings or responses can kill the potential of live chat. Keep it real. Not only will customers appreciate it, but you will also be able to seize sales opportunities just like you would in the offline world.
Knowledge is Power
Your live chat operators should be knowledgeable about your business’ products or services, and know their way around your website. BoatChat can make that easier with robust features like the ability to actually take website vistors exactly where you want them to go on your website. Check out BoatChat’s software features here.
Find out how BoatChat can help you get an advantage over your online competition, compete against the in-store experience, nudge shoppers from research mode into purchasing mode and convert them into buyers or even upsell them. Chat with us, call or (if you are “old school”) contact us here.