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Performance and Mobile Compatibility Are Critical For Live Chat Success

April 18, 2016 - 12:30 am
Mobile chat helps increase boat sales

Mobile chat helps increase boat sales

There are a dozen other critical performance factors that impact success with live chat on mobile devices

As boat dealers focus on growing sales with digital marketing and their websites, a quality shopping experience on mobile devices is paramount. A key tool to maximize website lead generation is live chat. BoatChat is an industry pioneer with managed chat and chat software that has been scientifically tested to the smallest detail.

One of the many critical factors of chat software on all devices is to minimize the impact on page load speeds. Google’s search results tend to favor websites which load quickly. Pages with excessively long loading times tend to rank lower than their competitors. Numerous website development companies have identified chat software plugins – especially the most popular free live chat plugins – as a key cause of slower page loads and credit BoatChat engineers with high-performance code that has no measurable impact on page load speed, especially on mobile boat dealer websites.

Another tale of caution for live chat is to beware of cannibalized leads from contact forms. BoatChat has been carefully tested to ensure website lead counts dealer websites already generate aren’t compromised by obnoxious and intrusive chat invites.

SignalR Servers Increase Reliability

BoatChat SignalR eliminates dropped chatsProbably the most critical performance factor with chat on mobile is chat conversations that end just like a dropped call with JabbR 1-way communication. BoatChat leads the industry with next-generation SignalR server technology that maintains a two-way chat connection, and increased reliability by 20 percent over JabbR old-school tech. It’s one instance which retro just isn’t cool.

There are a dozen other critical performance factors that impact success with live chat on mobile devices and overall, but these are a few of the biggies.

To learn more about live chat on your boat dealer or marina website, call or chat with us today.

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