With limited hours and operations due to COVID-19, are you making the boat buying process easier or harder for your customers?
A Boating Industry Magazine marketing study shows most dealers plan to rev up their website. Chat and text should be a key part of this strategy.
North Carolina-based Iconic Marine Group is investing heavily to relaunch Donzi / Donzi Classic, Baja Marine, and Fountain Powerboats, as well as the Pro-Line brand. Dealers looking to sell these iconic brands should consider the opportunities of website chat.