It is tempting to try the newest fancy widget to improve your website. First, a website should cover the basics. Live chat is one of the simplest changes you can make to get more from your marine dealership website.

Fish don't just jump into the boat. Without live chat on your website, you are on a fishing expedition with nobody on board to hook and reel in whatever bites…

If someone were to come into your dealership with a question about a vessel, your services, financing, or anything else – would you even consider saying “let me get back to you tomorrow” and sending them out the door?