We are living in an age of 24 hours, 7 days a week, on demand convenience.
When people run out of time during the day, the internet makes it very easy to research, shop around, and purchase nearly anything at any time of day. The convenience of 24 hour availability is changing from a “nice touch” to a “must have”, and people are becoming less patient when it comes to finding information. If you can’t give it to them now, they will get it somewhere else.
If someone were to come into your dealership with a question about a vessel, your services, financing, or anything else – would you even consider saying “let me get back to you tomorrow” and sending them out the door? Not likely! Visitors to your website should be no different.
You may already have a website that has lots of information about your marine dealership and what you have to offer. But what happens when an off-hours visitor has a question that isn’t found on your website? They are “out the door”.
At best, you may be lucky enough that they took some time fill out your contact form. By the time you reply, they may have already started down the path of buying a boat from someone else.
BoatChat’s proactive process enables your dealership to make worthwhile connections with customers, give them the info they need, and convert them into a good sales lead at any time of day.
The timing and execution of our live chat process is the key to turning visitors into leads. We have developed proven scripts, and deploy them at just the right moment to capture the lead. Over 40% of the visitors to a typical dealership will make a purchase somewhere within 30 days. Our proactive live chat solution can help ensure that purchase is made at your dealership.
24/7 Availability – Your Team and Ours
Some dealerships do have the sales or customer support staff available to handle chatting with website visitors during business hours. That is a very good thing if your people have the time to do it. But if your chat system just goes offline when your team goes home, you are missing leads.
Our backup chat service gives you the best of both worlds: Your people will chat when they are available, and our team will take over when your staff is away. No more “Chat is Offline” messages at night, on the weekends or during lunch breaks. Backup chat is ideal for those who want to manage their own chat, but also want to take advantage of our full-time 24 hour support.