So a couple in their mid-twenties spends the weekend out on the lake in their friend’s boat and decides they should be fishing and cruising on their own boat. They hit your boat dealership website and any one of

Even as boat sales continue to recover from the recession, millennials don’t seem to be getting in on the action. Adding to the challenge is that millennials reportedly have a shorter attention span than a goldfish. The eight-second attention

The goal of live chat isn’t to try to sell boats directly. The primary goal is to begin the sales process by gathering quality lead information for the sales team…

Each website visit it critical. Learn how yacht dealers benefit from BoatChat's managed chat services with sales lead increases of 50 percent or more.

A smart chat operator can guide shoppers to special deals and promotions they may not have otherwise discovered - and that may be just what it takes to make the sale!

You may think there is no relationship between your marine sales website and the NFL Draft, and you’d be right. But there are actually some similarities…

There are dozens of critical performance factors that impact success with live web chat lead generation, but speed and mobile compatibility top the list…

For marine dealerships looking for a way to increase boat sales from their website, managed chat support from BoatChat should be the first step…

Live chat on mobile devices like smartphones and tablets helps boat dealers boost website leads and boat sales, and is also a key communication tool while people watch the Final Four…

It may take luck to pick the winners in the NCAA Men’s or Women’s basketball championships, but generating more website leads is all about science…