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You don’t need four-leaf clovers to boost boat sales from your website

March 16, 2016 - 12:11 am

24/7 managed chat helps boost website leads by 50% or more

Don't depend luck to increase leads

Don’t depend luck to increase leads from boat dealer websites and yacht dealer websites

Take a look at your website stats. The number of unique website visitors (“users” in Google Analytics) is typically 50, 60, or even 70 percent or more. That means you have only ONE CHANCE to grab the attention of half or more of the visitors on your website. So beyond specials, events, brand and other information, you definitely want high-quality live chat on your website.
BoatChat operators are the best-trained in the business, and are on standby twenty-four hours a day to respond to chat requests from shoppers on your boat, yacht, or watersport dealer website. Even marinas can benefit from software and scripting that has been scientifically tested to generate more leads than any other chat provider in the industry.

Everything from the icons on the website and mobile chat interface to custom-developed operator software consoles and technology that maximizes every step of the chat and lead-generation process.  Generic, dollar-store quality chat providers abound, as does bargain-basement chat software, but dealers who value their customer experience understand that a quality chat company is as important as a well-trained receptionist. Essentially, that is the primary role of a chat operator: to be a customer liaison and forward key lead information to the dealership to follow up.

Are you nervous about the idea of a third-party chat vendor ‘talking’ to your customers? Even this Business.com blog post explains chat is one of the five tasks which a small business should consider outsourcing, and BoatChat brings dealers the experience of more than two million chat conversations.

Of course, sales leads are the most important chat contact, but don’t disregard the other half or more of chat conversations that lead to service and parts business, as well as general customer service support that can help protect you from a negative referral or social media review. All these aspects make BoatChat well worth a few dollars a day to converse with your shoppers and customers online, around the clock.

It may take luck to pick the winners in the NCAA Men’s or Women’s basketball championships, but generating more website leads is all about science-driven chat from BoatChat. Call or chat today to schedule a demo.

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